The Little Mailing That Did

The response rate for the mailing was 2.62 percent, surpassing VFB’s goal by 31 percent. The average gift also was greater than the goal, exceeding it by $10.47, at $35.47. VFB continues to experience great results with the mailing. It used the mini note-card format in its Thanksgiving acquisition campaign in October 2005 and had a response rate of 2.87 percent and an average gift of $40.