A Minute With Amber Fowler, Executive Director, Northwest Burn Foundation

FS: Any major difficulties or setbacks as far as fundraising is concerned?

AF: As a 30-year-old nonprofit, in the past, we have grown very comfortable with routinely returning to the same well, as it were, to seek financial support in our annual fundraising efforts. Obviously, this did not [allow] for a long-term strategic plan, and now, we are playing catch-up to enhance our online giving efforts, improving our website presence and generally looking to social media to further expand our online presence.