A Minute With Cathy Finney, Managing Director, Direct Response, USA for UNHCR — The UN Refugee Agency

FS: What are the organization's fundraising strengths/weaknesses?

CF: Our strengths lie in our face-to-face acquisition (canvassing) program, and the growth and stability of our internal teams. We're also beginning to put in place solid building blocks for a midlevel giving program. Our weaknesses exist within our balance of acquisition channels. We are currently limited to face-to-face and online as our sole source of new donors.