A Minute With Cathy Finney, Managing Director, Direct Response, USA for UNHCR — The UN Refugee Agency

FS: Any major difficulties or setbacks you've faced along the way as far as fundraising is concerned?

CF: Our brand awareness is a constant concern for us, as well as our inability to be able to consistently fund (or have funded) a direct-mail acquisition program.

FS: Are there any things you would do differently with your fundraising?