Dane Grams: What are GPI's fundraising strengths and weaknesses?
Cristi Hegranes: GPI's biggest fundraising strength is the quality of our product: award-winning, well-written, ethical news coverage about the developing world. Our fundraising is also helped dramatically by our social impact orientation, our multi-dimensional model for creating impact and a strong fundraising team led by Third Plateau Social Impact Strategies. Our biggest weaknesses are a lack of name recognition and a relatively small budget — though the budget has grown by more than 150 percent in the past year alone.
Dane Grams is the director of membership for Human Rights Campaign. He has held senior positions at Amnesty International, Greenpeace USA and Care2. Reach him at dane.grams@hrc.org.Â