Renewed Focus on Faith
A much-publiched scandal within its ranks forces the Archdiocese of Boston to rethink its development plan.
“We were, for lack of a better term, at ground zero of the scandal,” says Damien DeVasto, director of the annual Catholic Appeal for the archdiocese.
DeVasto worked with a development team, lay leadership and clergy on a rebranding campaign in an effort to convince parishioners that the church deserved their trust and financial support.
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