A Multichannel Marketing Quiz for Fundraisers

* True or False: Social Web sites (such as MySpace.com and Facebook.com) only exist for younger demographic groups.

Answer: FALSE. Pay a visit to Eons.com. The creator of Monster.com, Jeff Taylor, launched this social-engagement site in 2006 for those “lovin’ life on the flip side of 50.” Eons.com’s mission is to inspire a generation of boomers and seniors to live the biggest life possible. This is just one example of social engagement that caters to an older demographic audience — and may be one in which to engage media planning on behalf of an organization.