A Multichannel Marketing Quiz for Fundraisers
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*True or False: Online media works best when you can drive as many people to your Web site as possible.
Answer: FALSE. This is a trick question, actually, because online media works best when visitors are driven to a landing page — not a home page, typically which is designed to serve many constituent groups and therefore include many links and possibly content unrelated to a current appeal.
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- Companies:
- Harte-Hanks
Heather Costello
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