Pulse: Raising Money by Mail
A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.
Despite our use of the Internet for everything from doing research to ordering pizza, direct mail is still the most effective way for nonprofits to raise funds. In their new book, "7 Essential Steps to Raising Money by Mail," Sandra Sims, founder and president of nonprofit resource firm Step by Step Fundraising, and Sandy Rees, a nonprofit fundraising coach, author, speaker and trainer, map out seven steps to effective direct-mail strategies.
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