Pulse: Raising Money by Mail
A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.
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Joe Boland
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SS: Planning out your strategies on a one-year timetable will help you decide which [ones] deserve your attention and which are less effective and should be dropped. Keep the lines of communication open between the development office, executive director, other fundraising planners and those in charge of communications so everyone's on the same page. Regular e-mail updates sent from a designated person or a restricted e-mail group are practical and time-saving ways to keep people informed between in-person meetings.
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Joe Boland
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