Pulse: Raising Money by Mail
A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.
SR: Having a strategic plan is very important, even if it's a very simple strategic plan. It's important to know what direction you're heading in … and to be developing diverse revenue streams. I run across organizations all the time that put all their eggs in one basket. And then when the basket falls, all the eggs break.
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