Pulse: Raising Money by Mail
A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.
Broken into three parts, this 119-page guide begins with the seven essential steps, followed by 321 sentence starters to get the creative juices flowing and 29 sample fundraising letters that real organizations have actually raised funds with.
Recently, FundRaising Success spoke with Rees and Sims about the importance of a strong direct-mail program for acquiring and retaining donors.
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