Pulse: Raising Money by Mail

FundRaising Success: What made you tackle this topic now?

Sandra Sims: We've both heard from so many nonprofit leaders that are discouraged because they've experienced a dip in donations. If they have never done a direct-mail appeal before, or had less than impressive results, this could hurt the organization's bottom line and discourage them further. We want to make sure nonprofits have the practical resources they need to make a donation request by mail. Often it's the little things that can make a big impact in the responses received — personalized addressing, a strong ask statement and a P.S., for example.