Pulse: Raising Money by Mail

Sandy Rees: Direct mail has always been my absolute favorite technique for fundraising. From the work that I've done with a lot of small nonprofits, I find that they really want very simple, "step one: do this, step two: do that" kind of information.

SS: Now is the perfect time to plan a well-thought-out direct-mail appeal. The community still needs to hear about the great work that nonprofits are doing. Stories of changed lives because of the work nonprofits are doing are so heartwarming. Even further, sharing tales about the dedication of volunteers and the contributions of donors is a way to honor them as an integral part of the work. Communicating via the mail — including newsletters, personal notes and donation requests — gives nonprofits that chance to tell the stories that can inspire people.