Pulse: Raising Money by Mail
A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.
FS: How have paper and postage hikes, along with the emerging relevance of Internet/ e-mail appeals, affected mail campaigns?
SS: The rising costs related to printing and postage make it even more important to plan ahead. Then the group can compare service providers and get the best printing for the best prices. The Internet and e-mail appeals are a great way to reinforce the messages sent in direct-mail appeals. However, electronic communications don't completely replace regular mail.
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