Pulse: Raising Money by Mail

SR: I don't know that now is any better or any worse of a time [to mail]. The thing that I keep saying to people is don't give up on it; don't be afraid to go ahead and spend some money to do direct mail, because we know it works. Nonprofits are scaling back on acquisitions, or they might reduce their number of donor renewals from four a year to three or from three to two. But I'm absolutely telling nonprofits don't completely give up on it because direct 
mail still works very, 
very well.