Pulse: Raising Money by Mail

Yes, there's a lot of excitement around social media and a lot of nonprofits that are trying to figure out how to leverage Facebook and Twitter to raise a lot of money and take the place of things like direct mail, but it's just not happening. There are all kinds of reasons why that is, but I think a lot of nonprofits are still looking at direct mail as a tried-and-true technique for raising money.