A new book lays out the seven essential steps for effective direct-mail fundraising campaigns.

By Joe Boland

SR: Mistakes are not a bad thing. I know some people that are so careful to not make mistakes that they hardly move forward. If you aren't making mistakes at least occasionally, you aren't pushing the envelope hard enough — and you are not raising as much money as you could be.

FS: How can organizations create a strategy that integrates mail with online communications, e-mail, face-to-face meetings, and events, etc.?