A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

“We became very intensive in terms of the time we’re spending with our field,” Heard says, reiterating that there was a major emphasis on helping staff and volunteers overcome their discomfort in asking for money.

“The saying, ‘If you don’t ask, they won’t give’ is so true,” he adds. “Many people [within the organization] have been so intimidated about asking for money that they just weren’t asking.”