A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

MADD refocused its efforts by going back to the basics and reminding its affiliates about the importance of its mission so that staff and volunteers could then pass that enthusiasm on to potential donors. Part of the strategy was to hold regional MADD in Motion events where the community could learn about the organization and leaders could emerge to help host an “ask event.”