A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Those events, titled MADD Matters, are supercharged affairs that highlight affiliates’ newfound passion for the mission — and for fundraising. And as good an idea as it seems, Heard says it wasn’t always easy to get the affiliates motivated. But successes like those at MADD Matters events in Hawaii ($96,000) and Houston ($198,000) make it an easier sell.