A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

“With the volunteers and staff in Hawaii, there was a lot of skepticism. We spent months trying to convince them, train them and sell them on some of this stuff,” Heard says. “Finally, we said ‘just do it.’ And when they did, one woman there was literally screaming because it felt so good. In El Paso, one woman had a one-on-one personal ask visit, her first one, and got a $10,000 gift. She said it was the greatest high of her life. That’s the great thing about this.”