A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Heard adds that MADD also has implemented Raising More Money, a program that “focuses on connecting individuals to MADD’s mission and asking them to give over a five-year period.”

Implemented in five locations, Raising More Money raised more than $350,000 in unrestricted cash and pledges that will be distributed to those affiliates over the next five years.