A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

In addition to upping its donated dollars, MADD has discovered other benefits to its revitalization plan, especially when it comes to refining its mission and its case for giving.

In its 25 years, MADD’s commitment to changing laws and attitudes about drunken driving, underage drinking and victim/survivor services has saved 300,000 lives. Until recently, however, it’s done a less than stellar job communicating to the public what it does with its donations.