A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

The organization recently better defined its “units of service,” breaking down its good work by price points to give donors a better idea of how far their donations can go. For example, a $1,000 gift will pay for a victims advocate to sit with a family through a harrowing court proceeding.

“What’s been so beautiful is that this really has refocused our field back on the mission work,” Heard says. “It’s allowing us to tell the community about what we’re doing and what we want to do.”