A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Part two: Special events
While large nonprofits everywhere have established big-money, crowd-pleasing events such as runs and walkathons, MADD didn’t enter the world of special-events fundraising until 2004, when it introduced its first Strides for Change Walk in six cities, with plans to expand to 23 in 2005.