Driving Home the Point
A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.
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The first go-round, Heard says, was more successful than anyone could have guessed, with each of the original six walks making money — an average net of about $40,000 each.
“It’s basically a pledge-based walk targeting corporations,” he explains. “We just looked at other charities and adopted their best practices.”
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Margaret Battistelli Gardner
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