A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

In its second season, the non-competitive 5K walk signed on Nissan as its national presenting sponsor. The Dallas event in April, the first of the new season, drew 2,500 people and grossed $130,000, which meant a net profit of $75,000. In St. Louis and West Palm Beach, Fla., MADD is testing a new event, the Get in Gear Road Rally, in cooperation with the Sports Car Club of America.