A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

An impressive number, by anyone’s standards. But MADD’s top dogs read “steady” to mean “static” and decided a few years ago that the organization needed a major kick in the fundraising pants. Enter Bobby Heard, who took over as national director of programs and development in 2002.

Heard, along with MADD’s CFO, analyzed the organization’s fundraising performance.