Driving Home the Point
A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.
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Part three: Memorial giving
“Believe it or not, MADD is about remembering and honoring loved ones, but we’ve been terrible about asking people to give in memory of a loved one,” Heard says, noting that the irony didn’t escape him. To change that, MADD partnered with the National Association of Funeral Home Directors to launch an aggressive memorial-giving program.
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Margaret Battistelli Gardner
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