A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

To offset its history of cookie-cutter donor relations, MADD hired a director of donor relations and now pays special attention to long-time donors and those who give more than a thousand dollars — basically “providing more care and love for the people who have supported us in big ways,” Heard says.