A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Looking ahead
The ultimate goal of the five-point strategy is to nudge MADD into a $75 million charity by the year 2010. The 2010 Plan is the organization’s focus on long-range planning that is an outgrowth of the principles of the five-point plan. MADD now is looking at what kind of planning and investments of time and money it’ll have to make to get there. Among them is the expansion of its online-fundraising efforts.