A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

“Building on the five-point plan to grow our revenues, the marketing and development team developed a more comprehensive five-year strategic plan with the goal to grow our revenues to $75 million by 2010,” according to Heard. “We have adopted this as MADD’s 2010 plan. This plan is built on the same foundation as the five-point plan but details the costs and projected revenue for each activity in each market and the specific markets where we must annually grow our fundraising to achieve our goal.”