A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

In addition to revitalizing MADD’s fundraising, the five-point strategy and 2010 Plan have helped the organization refocus on the basics, and that in itself has created quite a stir.

“We’re going back to the beginning,” Heard says, describing the reaction of a past director of victims services at MADD who returned to attend a MADD Matters breakfast in Dallas last year.