A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

“She wrote the greatest testament, which made us feel so good,” he explains. “She said she was so moved by being in that room because it reminded her of the early days. The focus and the passion were back, and the event so clearly articulated to donors why we need their money. It made her beam with pride.