A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

“The first thing we did was an analysis of our historical performance, and what we found concerned me. When we did the analysis of all of our 990s from the last decade, we realized that we had been basically flat. We had been hovering around a $47 million charity year in and year out for the past 10 years,” he explains.