A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Heard made it his goal to meet with the leaders of his regional affiliates around the country to remind them that without money, the mission they are so passionately committed to could cease to exist. MADD’s new mantras became “Fundraising is everybody’s business” and “More money means more mission.”