A new strategy helps Mothers Against Drunk Driving revive its stagnant fundraising, recommit to its missin and invigorate its staff and volunteers.

By Margaret Battistelli Gardner

Then he met with the development directors of other far-reaching organizations, including the American Heart Association, March of Dimes, Planned Parenthood and St. Jude’s Hospital for Children, to share ideas about fundraising strategies. Heard used information culled from those tete-a-tetes to piece together a five-point plan to “identify new opportunities for fundraising that we historically had not focused on.”