A New Way to Do Old Business
- Communicate the emotional and functional benefits of being part of your cause.
- Simplify and incentivize. To do this, ASPCA has offered a free sticker giveaway and free ringtone.
Stubbs recommended using Facebook as nonprofits can get cool stats on their friends without even directly asking for them because constituents offer information on who they are freely via their profiles.
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%0D%0A%20%20So%20said%20Danielle%20Brigida,%20associate%20operations%20coordinator%20for%20the%20National%20Wildlife%20Federation,%20in%20the%20session%20"Using%20Social%20Networking%20to%20Build%20Affinity,%20Community%20and%20Brand"%20at%20Fund%20Raising%20Day%20in%20New%20York%202009%20presented%20by%20the%20Association%20of%20Fundraising%20Professionals%20Greater%20New%20York%20Chapter%20in%20early%20June.%20In%20her%20session,%20Brigida%20discussed%20the%20need%20for%20nonprofits%20to%20clearly%20articulate%20a%20strategy%20for%20utilizing%20social-networking%20sites%20to%20enhance%20brand,%20build%20affinity%20and%20expand%20reach.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fa-new-way-do-old-business-408817%2F" target="_blank" class="email" data-post-id="7365" type="icon_link"> Email Email
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