A New Way to Do Old Business
A key to social-networking sites is just being present on them and listening to the conversations going on there. Organizations can search Google news, blogs (Technorati) and social sites like Twitter to find and join conversations related to their causes.
Twitter is all about conversation and getting people to feel like they're a part of something bigger. NWF tweets new blog entries, random facts, breaking news, program information and timely events, and retweets posts related to its cause, using its Twitter followers as a mini-focus group.
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%0D%0A%20%20So%20said%20Danielle%20Brigida,%20associate%20operations%20coordinator%20for%20the%20National%20Wildlife%20Federation,%20in%20the%20session%20"Using%20Social%20Networking%20to%20Build%20Affinity,%20Community%20and%20Brand"%20at%20Fund%20Raising%20Day%20in%20New%20York%202009%20presented%20by%20the%20Association%20of%20Fundraising%20Professionals%20Greater%20New%20York%20Chapter%20in%20early%20June.%20In%20her%20session,%20Brigida%20discussed%20the%20need%20for%20nonprofits%20to%20clearly%20articulate%20a%20strategy%20for%20utilizing%20social-networking%20sites%20to%20enhance%20brand,%20build%20affinity%20and%20expand%20reach.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fa-new-way-do-old-business-408817%2F" target="_blank" class="email" data-post-id="7365" type="icon_link"> Email Email
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