A passion for putting pets first — and for staying ahead of the curve — fuels the ASPCA’s innovative strategies, and kept it energized when Katrina-relief efforts, a rebranding campaign and the overhaul of its development department all converged.

By Margaret Battistelli Gardner

Prevention branches out to include everything from shelter and adoption services to health and nutrition information to training — both of pets for behavioral purposes and of humans, namely law-enforcement officials who must learn to recognize, address and properly adjudicate cases of animal abuse and neglect.