Fundraising Unleashed!

“So far so good,” Sullivan says. “We’re still working on building some bridges to consolidate our databases. Some of this is still learning, but we’re really excited about the analytics for this side of the world (major gifts and planned giving).

“Special giving has always been strong at the ASPCA. We certainly have done a good job with our major gifts,” she adds. “But now we can start really quantifying, in analytical terms, ‘If X bodies go into the major-gifts program, it should yield Y dollars.’ And those are things we did not do in the past, but it will allow us to better justify additional staff and more resources. We’re really adding some direct response kind of thought to who we’re looking at and why, and it’s been exciting to that team. Love having the benefit of a million-name database!”