A pioneer in social networking, the American Cancer Society realizes that Web 2.0 tools are just high-tech ways to continue what it's been doing for a hundred years — building and interacting with a community of constituents united against cancer.

By Abny Santicola

Internal networks
Though it’s dabbled a lot lately in popular social-networking sites, ACS has continued to create its own, internal social-networking sites, as well. Sharinghope.tv, for example, is a recently launched site where people passionate about the fight against cancer can upload, view, share and experience everything from short video clips to full-length films related to the disease, “much like the concept of ‘You Report’ that news stations use where people can actually log in video of things that they see
happening,” Music says.