A Primer
 on Social Media 
for 
Nonprofits

Build a space on the Web for just your community: Make a private social network
When an organization wants to connect with its constituency in the context of a social network, a Facebook application, group or page is a great answer, right? After all, your people are likely already there.

But sometimes that isn't the whole story. In life and on the Web, people engage in different social realms, and the huge, very-public melting pot that Facebook represents isn't always a perfect fit if you are aiming to create an environment that is saturated with your group's unique character and whose functionality is specialized to your domain.