A Primer
 on Social Media 
for 
Nonprofits

Facebook still has its place in the organization in the form of a fan page with photos, videos and articles. But USNA Connect is a unique site that reflects the camaraderie of the Naval Academy and it features a host of functions that were specifically designed for its users.

What it takes
Specialized tools greatly simplify the task of building a private social network. The back-end database along with all the foundational pieces of functionality needed for a social network are already provided. These building blocks give your members the ability to create personal profiles, send messages, make friends, form subgroups and upload photos to their accounts. Users can also link their profiles to their Facebook accounts to allow easy picture sharing.