A Primer
 on Social Media 
for 
Nonprofits

Measuring results

• Penetration rate: Often, a private social network's aim is to support and extend "connectedness" within a community of known size. Measure what percentage of your community is participating.
• Activity level: The question you want to ask after, "What percentage of my community has joined?" is, "How active are those who have?" If people are logging on, reading and making posts, creating friend connections, and sharing photos, then you are well on your way to achieving your goals.

Risk management