A Primer on Social Media for Nonprofits
It’s not too late to get on board with social media. Here are your
first steps.
3. Listen.
With your team identified and your initial goal in mind, you might be tempted to start doing something. Resist, at least until you have two more pieces in place. The first is your ability to listen in the social-media channels. There are at least three reasons for this:
- Social media is a two-way channel; as politeness prescribes, you need to be ready to listen before you add to the conversation.
- Organizations like yours are already participating; seeing what they've done will give you inspiration, cautionary information and a sense of what you need to do to differentiate your organization.
- Once you do start to contribute content, the disciplined framework for listening you've put in place will be used to measure the reach and impact of your initiatives.
Some starting points for regular monitoring include:
- Companies:
- Blackbaud
- National Wildlife Federation
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