A Primer on Social Media for Nonprofits
Once a nonprofit has gotten to this point in its thinking, the most common next questions are:
- How can my organization use social media to pursue specific objectives?
- What are the risks, and how should those risks be managed?
- What are some examples of social-media techniques that have provided real results?
- How do we know what's being accomplished?
Build cause awareness: Bookmark your content — socially!
Do you have anything on your website that you'd like to "boost"? Together, the popular social-bookmarking sites Digg and StumbleUpon serve more than 25 million unique visitors each month. The reason people go to Digg and StumbleUpon is that they figure the community is a good judge of Web content: If a lot of people have marked a Web page as interesting or "digged" it, they might like it too. When a Web page starts to gain popularity on a social-bookmarking service, it can drive a tremendous amount of traffic back to your site and help spread awareness of your cause to thousands of potential supporters.
- Companies:
- Blackbaud
- National Wildlife Federation
