A Primer
 on Social Media 
for 
Nonprofits

The reason for this might not be clear until you notice two things:

• Social bookmarking sites are "smart": They suggest content for you based on what people with similar profiles have liked. This matching engine will ultimately help your content reach many new people — but not until your profile has some usage data in it.
• There is some social reciprocity at work (it is a social-bookmarking site after all). Some people will read an article you found interesting simply because you read an article they submitted.

Using social bookmarking, like many social-media techniques, is "free" but does require an investment of time.

Measuring results
Number of page views: Compare the amount of time you put into social bookmarking to the amount of money you would pay for an equivalent amount of online advertising.