A Realistic Look at Annual Funds

But almost as quickly (think about how the pace of these changes continues to accelerate) caller ID, screening and cell phones with unpublished numbers (and the decline of the landline) began to point toward the approaching decline of the phonathon. The story of telemarketing is all too familiar to all of us and hardly merits a reprise here. Telemarketing also continues to be critically important and continues to be the source of the vast majority of major gifts most institutions receive. But, participation is in decline for most. The ratio of “attempts” to “contacts” continues to decay, the numbers of prospects who are unreachable continues to grow, etc. The future looks long but not especially inviting.